Rahardian Yogatama
Before doing the design process, we conducted several surveys to users of what they felt while using the BNI POIN+ application, and we got pain points from each user on several existing features.
Value Proposition Canvas
Users Pain Points
Existing
Prototype
Feature Improvements
Home Page
BNI POIN+
BNI POIN+ is a loyalty program for loyal BNI POIN+ customers present in
form of reward points that can be exchanged for various prizes as desired through BNI
Mobile Banking.
Client
Bank BNI
Year
2022
All customers will earn BNI POIN+ from banking activities such as bni savings opening, BNI e-Banking registration/activation (Mobile Banking, Internet Banking and SMS Banking), transactions via BNI e-Channel (Mobile Banking, Internet Banking, SMS Banking and ATMs) and several other activities. Accumulated BNI POIN+ can be directly exchanged through BNI Mobile Banking with various prizes, like online shopping.
Existing
Prototype
Redeem POIN+
Existing
Prototype
Exchange POIN+ Page
Existing
Prototype
Transfer POIN+ Page
Existing
Prototype
History POIN+ Page
Prototype
Ranking System POIN+ Page
not only improving, here we also add a ranking feature as a form of appreciation to user loyalty and to increase transaction activities in BNI Mobile Banking
At the time of making the design, we adjust the color on each component according to the character of the BNI company with a color palette according to its identity
Corporate Color
White
Chocolate Web
Blue Sapphire